LOS ANGELES – Kohn Pedersen Fox Associates embark on a complete exterior redesign for the Peterson Automotive Museum in California by making an unforgettable statement. The vibrant red building’s new stainless-steel ribbon façade stands out amongst the busy streets of LA. The project transforms the existing museum without tearing it down, achieving a completely renewed image with minimal intervention.
The Peterson Automotive Museum is dedicated to celebrating the art, experience, culture and heritage of automobiles. Originally the building was a department store which was previously converted into a museum with a rigid concrete form that lacked its own relevant identity. Inspired by cars, the architects at KPF approached the transformation in search of a newly refreshed identity that would directly reflect the content of the museum. The eye-catching bright red colour of the building is associated with speed, complemented by fluid, ribbon-like tracks wrapping around the structure.
According to A. Eugene Kohn of KPF, the new design is ‘intended to express constant motion, suggesting speed, aerodynamics and the movement of air.’ The consistency of materials and flow of the pattern make a bold statement within the surrounding context. The interior space where the cars are exhibited has not been altered in the redesign, the only additional feature is the rooftop, which has been converted into a rentable party space.